This white paper looks at the business case that should lie behind the decision to build a data warehouse and provide a business intelligence solution.
There are three primary drivers for making the investment in a business intelligence solution
- Measurement and management of the business process
- Analysis of why things change in the business in order to react better in the future
- Providing information for stakeholders
As a consequence of the investment there will also be a number of secondary benefits that will help to justify the investment and these are also discussed. Finally there are a number of ‘anti-drivers’ – reasons for not embarking on a business intelligence programme.
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